The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)

By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience – from the tens to low hundreds of thousands.


 
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