You've probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother? Doesn't a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a 'taster.'

How to grow your creative business using ‘tasters’

Selling anything is much, much easier when you view the sales process as a series of steps that you take your potential buyer through, from grabbing their attention, to giving value and joy, to building trust, and finally landing a sale.